Color me jaded and weary and wary of technology companies that look like one thing in public but behind the scenes practice evil and greed. Yes, as a full fledge Appleholic I recognize that I pay a different price for Apple kit than if I went a more generic route with lower prices for similar products.
I’ve done the math. In general, Apple gear lasts longer, is easier to maintain and use, and comes with higher resale value that reduces overall costs and dissipates the original price differential.
Apple is not evil. What is?
Look around. There are friendly faces online that hide what is behind comfortable and playful logos. Facebook? Friendly. A free social network for friends, acquaintances, companies. Google? Playful, colorful logo, free applications.
What is not to like?
There is no such thing as a free lunch. Somebody pays somewhere and that’s what bothers me about what is free. With Apple products I pay a price, and there is an ongoing cost that can be measured, and an overall cost that becomes very competitive when resale value is considered.
Using Facebook is free. All that’s required is to endure a never-ending stream of advertising and promotions. Using Google apps and search is free. All that’s required is the ability to deal with advertising and not worry about all the tracking mechanisms.
I am no longer on Facebook, use Instagram for photos to friends and family, but Google has tentacles that make it more difficult to escape. Based upon a dozen years in the internet space it seems to me Google is not all it’s cracked up to be.
Google seems like a big scam.
First, the company wants you to use products that are free. In exchange for free, all you need to do is let Google track you, gather information about you, and then use that information in promotions and advertisements to persuade you to think differently, buy differently, and behave differently than you did before you started using anything from Google.
Anybody see a problem with that?
Worse, Google owns much of the world’s online advertising and based upon some of the stupid ads I see in search and YouTube, the technology is not all that smart. Last nigh we watched an hour or so of YouTube videos via Apple TV. 22 times Google played the same potato chip ads between videos.
I don’t eat potato chips. Google must know that because they know everything else about our household. So, either Google’s technology is not what it should be (scam), or Google doesn’t care and charges the potato chip company for ads that are completely ineffective (scam).
The same thing occurs when using Google to search. Those ads do not fit. Amazon and Facebook have a similar problem and that tells me all that tracking technology is not as good as they want advertisers to believe.
How is that not a scam?