Headlines are everywhere and they have been around probably for perhaps two centuries, but not much has changed. Until now. A headline has a designated purpose. To catch your attention.
The headline or heading is the text indicating the nature of the article below it.
That seems fair and reasonable, right? So, why have online headlines become such a horrible experience?
The problem is in the masses. Half a century ago most of us got our news and information about the world from a newspaper or two, a few television stations, some magazines, and a favorite radio station.
Where do you get news and information today?
The internet. What’s on the internet? Millions of choices for news, information, education, videos; all of it with more categories and content than anyone can count, and each piece of it literally a click or two away.
That means competition for your eyes has grown to crazy proportions. I bring this up thanks to another stupid clickbait headline– there are many each day in my RSS subscription– 127 websites; one app. This one came from one of the clickbait specialists in the information industry.
Amazon still hasn’t fixed the mistake that cuts Anker AA and AAA batteries to ridiculously low prices
No, it isn’t a mistake on Amazon’s part. The writer uses the headline to point out low prices on popular products. It’s also part of a Deal package from the website. When you buy those batteries they get a commission.
It gets worse:
You’re crazy if you don’t get Amazon’s $25 Alexa smart plug while it’s down to $5
I still can’t believe how phenomenal Sony’s new true wireless noise cancelling earbuds are
You see where this is going, right?
Websites have intense competition and a limited number of viewers. Online advertising does not work the same way it did back in the days of newspapers, magazines, TV and radio stations. So, websites have resorted to headline tricks that capture readers and lead to product sales.
Our readers’ favorite true wireless earbuds are back down to $25
The internet has become something of a toxic hell stew of misinformation and far too many websites shill products for a buck.
Will it ever end? Will it ever get better?
So choose wisely what you read and view.