Every Apple event since the beginning of time has had expectations; expectations met, expectations unmet. Blame tech media gurus and the nature of the internet on expectations unmet. Slow news days need something to fill the void, and what better way than to speculate on what Apple will do followed up by what Apple failed to do.
The past few years have changed the process a bit as Apple itself leaks specifics to maintain control over the pre-event or pre-announcement narrative. While Apple may not have forgotten specific new products or features at the most recent event, some were missing from the rumor monger narratives.
Some items mentioned did not get much detail. Remember Face ID? It was all the rage with iPhone X two years ago, and not it was merely a bullet point of items almost unmentionable. You know, like Wi-Fi 6.
What expectations went unfulfilled?
Apple Tags – think Tile; small electronic trackers you can attach to items– pets, keys, parents, kids, dogs– so they can more easily be located when they seem lost. This would seem like a perfect holiday shopping gift item but they were missing in action.
Reverse Wireless Charging – just between you and me and the fencepost, wireless charging is highly overrated. Our car has it. We don’t use it. Wireless charging pads can be had on Amazon for less than $20 and they help the convenience factor– just drop the iPhone down, pick it up later, all charged and ready to go and without having to poke a cable into the butt.
Reverse that and your iPhone could become the charger; lay another iPhone on top, or the AirPods’ charging case, and the phone itself becomes the wireless charger and the iPhone’s battery is the power source. Sounds great, right? Nobody cares except tech guru shills who push new hardware and probably get paid for the privilege.
iPad Pro, AirPods Pro, Apple TV, Oh My! – frankly I was impressed that Apple devoted any time at all to the new entry-level iPad, but it was nice filler material. Nothing more, nothing less. Missing were the rumors for a new iPad Pro, AirPods Pro, and a newer, better, faster, DVR-like Apple TV. Oh, and no 5G, either.
Just make sure we understand that Apple didn’t forget to tell us anything, but there is a growing list of items Apple seems to be saving for a better day than iPhone Day.