Got Safari? If you’re an Apple customer, then the answer is yes. Safari is the browser of choice for Mac, iPhone, and iPad. Even if you use Chrome or Firefox on iOS or iPadOS, it’s still Safari, but with different features.
All browsers are good these days, and Safari, Firefox, Brave, and a few others have upped the privacy game to give users more ways to remain private. All browsers are similar, too, in that they do not give you easy controls.
Money. Seriously. Even Apple bakes Google’s search engine into Safari as the default. Why? Is it because more customers would choose Google? Or, is it because Google gives Apple a few billion a year to make it happen?
In simple terms, here is what money says to browser makers. Or, put another way, what Google says to browser makers.
Use Google as the search engine and we will give you money on every search engine ad used from Google search results in your browser
Google gives billions to Apple. Perhaps hundreds of millions to Firefox. Yet, similar arrangements are out there for other browsers, including Opera, the browser that has been around the longest.
Firefox, Brave, Vivaldi, Opera, and others claim to make your browsing life easier and faster by blocking ad trackers that suck up battery like and bandwidth. Sounds great, right? Where are those controls?
Buried deep inside settings. If you want real privacy you are required to do exactly what 99-percent of all browser users so– dig into settings and make the changes yourself. Firefox makes it easier than Safari. Safari makes it easier than Chrome. Nobody makes it as easy as you want and need.
Where’s the Delete Browser History button on Safari?
It’s there but you’re required to look for it in a very long and complex menu structure, or, worse, deep within a page or two of settings and preferences.
Where is the Delete button?
Safari, Firefox, Chrome, and others have a toolbar option– the ability to display useful items. That might include bookmarks, folders of bookmarks, various options, and settings, even links to other websites– all a click away.
Where is the button for Delete history? Where is the setting to delete history after x-number of minutes or daily? Or, upon start or close down? Whitelisting a website from the privacy ad blocker should not require 17 clicks.
That’s what I want to delete history, to whitelist a website from privacy blockers, and that corresponds with a one-click toggle to keep history, too. We don’t see such ease-of-use in browser controls because browsers are controlled by Google first, platform second, and users third.
We know that privacy is all the rage these days so is it too much to ask of a browser maker to make a browser that makes it easy to increase privacy? App subscriptions are all the rage today, too, so is 99-cents too much to ask for a browser that does the deed with speed and ease-of-use better than default browsers?
I don’t think so.